OUR WORK
Carnival
at SDM
Client: Seven Dials Market
Location: Seven Dials Market, London
Project type: Venue Decor
Theme: Carnival
Services: Creative Direction, Design,
Prop Making, Fringe Installation
THE BRIEF
Seven Dials Market asked us to bring the energy, colour and spirit of carnival into the food hall - creating something playful, joyful and impossible to miss.
The installation needed to work within the market’s signature palette of green, yellow, orange and soft pink, while standing out against the busy surroundings and catching the attention of the hundreds of visitors passing through each day.
CREATIVE PROCESS
We filled the venue with handmade custom fringe bunting, created in the Seven Dials Market palette. Suspended overhead, it instantly brought colour and movement into the vast space.
Above the banana, we created a bespoke carnival wing photo moment, made with feathers in the brand colours and finished with playful embellishments for extra sparkle. It quickly became the most photographed selfie moment the brand had created.
We carried the carnival spirit into the smaller details too creating a statement carnival headpiece for the giant cucumber in Cucumber Alley and adding colourful feathers around the entrance to welcome visitors into the celebration.
THE RESULT
KIND WORDS
What
our clients say.
“Iwona from So Creative Co. is a great asset to any brand looking to stand out when it comes to decor and production. I've worked with her closely in a few projects and I can assure she's a joy to work with! She's able to capture the needs of our wide audience at Seven Dials Market, and bring any crazy ideas to life while delivering the best quality."